Faster, Smoother, More Responsive: Performance Updates
Behind-the-scenes optimizations that make IAC load faster, respond quicker, and work seamlessly even on slow connections.

Faster, Smoother, More Responsive: Performance Updates
You probably won't notice what we did last week. And that's exactly the point.
We rebuilt huge portions of IAC's infrastructure to make everything faster, smoother, and more responsive. The kind of improvements you feel rather than see.
Loading pages that used to take 3 seconds now take 1. Guest lists that stuttered with 500 names now scroll smoothly with 2,000. The invitation designer that occasionally lagged on mobile now runs buttery-smooth even on older phones.
The Numbers Tell the Story
Since deploying our performance improvements:
- 40% faster page loads across the entire platform
- Instant guest list rendering (even with 1,000+ guests)
- 3x faster image uploads
- <100ms location search responses (down from 500ms+)
- Zero lag on mobile touch interactions
But numbers only tell part of the story.
It Just Feels Better
"The app feels snappier" - this is the feedback we get most often. And it's true.
Every interaction is now more responsive:
- Buttons respond the instant you tap them
- Scrolling is smooth, even on long lists
- The designer reacts immediately to every touch
- Search results appear as you type
- Pages transition seamlessly
This isn't one big change. It's hundreds of small improvements that add up to an experience that just works.
Where Speed Matters Most
Location Search
When you're creating an event, you shouldn't wait for location suggestions.
What we did:
- Cached thousands of popular venues for instant results
- Optimized API calls to Google Places (60% cost reduction, bonus!)
- Implemented smart prediction that fetches data before you even click
Result: Type "The" and see results in under 100 milliseconds. Every time.
The Invitation Designer
Design tools need to be responsive, especially on touch devices.
What we did:
- Implemented GPU-accelerated rendering
- Debounced touch input for fluid interactions
- Optimized every animation for smooth 60fps performance
- Reduced memory usage by 40%
Result: Pinch to zoom feels natural. Drag and drop is instant. The canvas responds immediately to every touch.
Guest Lists
Managing hundreds (or thousands) of guests shouldn't slow you down.
What we did:
- Virtual scrolling for huge lists
- Lazy loading that fetches data as you scroll
- Optimized database queries
- Smart caching of frequently accessed data
Result: Open a guest list with 1,000 names? It loads instantly. Filter, sort, search - all instantaneous.
Real-Time Without the Wait
Your RSVP counter now updates in real-time as guests respond. No refresh button. No wondering if the number is current. Just live data.
We built this using server-sent events for browsers and optimized polling for the mobile app. The result? You see responses the moment they happen, without any performance impact.
Built for Slow Connections
Not everyone has fast internet. So we optimized IAC to work beautifully even on slower connections:
- Adaptive image loading - Lower quality on slow connections, full quality on fast
- Progressive enhancement - Core features work immediately, extras load in the background
- Smart preloading - We fetch what you'll probably need next
- Compressed everything - Smaller payloads mean faster transfers
IAC now works smoothly even on 3G connections.
Mobile Performance
We obsessed over mobile performance because most of you use IAC on your phones:
- Faster startup - App opens 2x faster
- Smoother scrolling - No more janky list scrolling
- Better battery life - Optimized to use less power
- Smaller app size - Downloads faster, takes less space
Your phone will thank you.
Behind the Scenes
For the technically curious, here's some of what we optimized:
- Database query performance (indexed everything that matters)
- Bundle size reduction (30% smaller JavaScript)
- API response optimization (< 100ms average)
- Image processing and delivery (Firebase CDN + WebP)
- Code splitting and lazy loading
- Memory leak fixes
- React rendering optimization
You Probably Didn't Notice
And that's the whole point.
Performance improvements shouldn't be flashy. They should be invisible. You shouldn't think "wow, this is fast" - you should just use IAC and have it work exactly how you expect, instantly.
That's what we've built.
More Speed Coming Soon
We're not done. Coming this quarter:
- Offline mode for the mobile app
- Even faster image uploads with compression
- Predictive prefetching (we'll load pages before you click them)
- Advanced caching for near-instant page loads
Speed is a feature. And we're committed to making IAC the fastest event management platform available.
Notice something faster? Tell us about it - we love hearing when our work makes your life easier.